IOSR-JBM   National Conference on Advances in Engineering, Technology & Management [AETM'16]

Abstract: A consumer sets a frame of preferences in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the attributes affecting the purchase decision of consumers towards the purchase of the Mobile Phones and to recommend the policies which may be adopted by the advertisers......

Key words- attributes, brand, consumer preference, entertainment, technical feature.

[1] S. Mokhlis and A. Y. Yakoop, "Consumer Choice criteria in Mobile Phone selection: An investigation of Malaysian University student", International review of Social Science & Humanities, 2(2), 2012, 203-212.
[2] Macro Analysis & Consumer Research Organisation (2004). Study of Mobile Phone Usage Among the Teenagers And Youth In Mumbai. Reterived from, https://www.itu.int/osg/spu/ni/futuremobile/socialaspects/IndiaMacroMobileYouthStudy04.pdf.
[3] M Chowdhury and M. T. Rahman, "Consumer Attitude Towards the Cell Phone; A Study on Young Generations of Chittagong Metropolitan city, Bangladesh", Asian Business Review, 3(5), 2013, 16-20.
[4] P Gopal, Anjali and Aakanksha, "Mobile Marketing Research: A Study of Brand Prefrence by VIT Student's", International Journal of Advanced Research in Computer Science and Software Engineering, 11, 2013, 1620-1623.

Abstract: In today's business context, working spirituality has become most remarkable aspects of the organizational culture. The frequent conversation about spirituality at the workplace has uplifted the consciousness of the ethical responsibility among the corporate citizens. The sense of responsibility within the employees has been widely upgraded by the spiritual values........

KEYWORDS: consciousness, ethics, leaders, organization, spirituality, workplace

[1] D.P. Ashmos and D. Duchon, "Spirituality at work: A Conceptualization and Measure‟", Journal of Management Inquiry, Thousand Oaks, 2000, 134-145.
[2] V.M. Kinjerski and B.J. Skrypnek, "Defining spirit at Work: Finding Common Ground", Journal of Organizational Change, 17(1), 2004, 26-42,
[3] K.L. White, "Revolution for the Human Spirit", Organization Development Journal, Chesterland, 19(2), 2001, 47-58.
[4] I.I. Mitroff and E.A. Denton, "A Study of Spirituality in the Workplace", Sloan Management Review, 40(4), 1999, 83-92.
[5] P. Vail, "Introduction to Spirituality for Business Leadership", Journal of Management Inquiry, Thousand Oaks, 9(2), 2000, 115-116.

Abstract: With the unprecedented growth of technology in global world, internet plays a paramount role in all the major areas of our life and industries. With-in few clicks we can explore ample information which will help in conceptualizing many tasks in nanoseconds and realizing this power of internet, marketing is not far behind to use it as a driving channel to reach the global territory.......

Keywords: cost, global, internet, marketing, online.

[1] Bart et al, Advertising and Promotion, An Integrated Marketing Communications Perspective, 2005.
[2] Russell Brunson, DotCom Secrets, 2015.
[3] Jay Baer, Youtility, 2013.
[4] D. Ryan, "Understanding Digital marketing", Marketing strategies for engaging the digital generation, 2014.

Abstract: The present study is done with the objective of exploring whether constructs taken from the theory of planned behavior (TPB) influence the entrepreneurial intention of prospective university undergraduates after they graduate. For this purpose, 400 non-business major students were randomly selected from four state universities in Ethiopia (Addis Ababa University, Adama University, Mizan Tepi University, and Debretabor University)....

Keywords: entrepreneurship, Ethiopia, intention, TPB, university.

[1] I. Ajzen, "From intentions to actions: A theory of planned behavior", Heidelberg, Germany: Springer, 1985, 11- 39.
[2] I. Ajzen, "The theory of planned behavior", Organizational Behavior and Human Decision Processes, 50(2), 1991, 179–211.
[3] I. Ajzen, "Laws of human behavior: Symmetry, compatibility, and attitude- behavior correspondence", Aachen, Germany: Shaker Verlag, 2005, 3-19.
[4] I. Ajzen and M. Fishbein, Understanding attitudes and predicting social behavior (Englewood Cliffs, NJ: Prentice-Hall, 1980).
[5] I. Ajzen and T. J. Madden, "Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control", Journal of Experimental Social Psychology, 22, 1986, 453-474.

Abstract: Corporate Governance is more a way of business life than a mere legal compulsion. There is nothing laudable about complying with conditions or practices which any financial institutions are forced to adopt through the process of legal prescription. Financial institutions must focus on their core objective of earning profits, but the earning and sharing of profits needs to be aligned with expectations of stakeholders. The objective of the study is to analyze the impact of corporate governance on the performance of selected top five public sector banks and private sector banks as per market capitalization.....

Keywords: Governance, NPA, ROA, ROE

[1] Basel Committee on Banking Supervision, Enhancing Corporate Governance in Banking Organisations, 1999
[2] A. Cadbury, Report of the committee on the Financial Aspects of Corporate Governance, 1992.
[3] World Bank, Report on observation of standards and codes (ROSC). Corporate Governance Assessment of Georgia [PDF Document], 2002, Retrieved from www.worldbank.org/ifa/Georgia%20ROSC%20Final%202002-03-28.pdf
[4] I. Wilson, Regulatory and Institutional Challenges of Corporate Governance in Nigeria Post Banking Consolidation. The Nigerian Economic Summit Group (NSESC), 2006, 1-9.
[5] R. Adams, and H. Mehran, Is Corporate Governance Different for Bank Holding Companies?. Economic Policy Review, 2003, 123-142.

Abstract: The study is based on the NPA value of public & private banks in India. The value of nonperforming assets effects the reputation of a bank. NPAs reflect the performance of different banks. If a bank has a large number of nonperforming assets, it means that bank is not working well. The main purpose of this paper is to find out the actual value of NPA in India from 2008-13. It is clear the value of NPA in small industries and agriculture in India.....

Key Words: Public and private banks, economy, agriculture.

[1] Balasubramaniam, C.S, "Non-Performing Assets and Profitability of commercial Banks in India: Assessment and Emerging Issues". National monthly Refereed Journal of Research in Commerce & Management, 1(7), pp. 41-52, (2001).

[2] Das, S. & Dutta, A, "A Study on NPA of Public Sector Banks in India". IOSR Journal of Business and Management (IOSR-JBM), 16(11), pp. 75-83, 2014

[3] Joseph, A.L. & Prakash, M, "A Study on Analyzing the Trend of NPA Level in Private Sector Banks & Public Sector Banks". International Journal of Scientific and Research Publications, 4(7), pp.1-9, 2014.

[4] Kaur, H. & Saddy, N, "A comparative Study of Non Performing Assets of Public and Private Sector Bank". International Journal of Research in Commerce and Management, 2(9), pp.82-89, 2011.

[5] Kumar, S.R, "A comparative Study of Public Sector Banks and Private C Sector Banks with Reference to Non-Performing Assets". International Journal of in Multidisciplinary and Academic Research (SSIJMAR), 4(4), pp.1-12, 2015.

Abstract: In this era of opposition, companies recognizing the stake that they have, as a part of the society. This give rise to Corporate Social Responsibility (CSR) and it becomes the burning topic and gaining more and more importance in Indian economy. Simply social responsibility implies that the responsibility that government, corporation, organization or individual has towards society. Corporate must realize that to uplift the downtrodden society, government alone will not be able to succeed.....

Keywords: CSR, rural development, society relations, stakeholders.

[1] Y. Yoon, Z. G. Canli and N.Schwarz, "The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations", Journal of Consumer Psychology, 16 (4), 2006, 377–390.
[2] V. Murthy, "Corporate social disclosure practices of top software firms in India", Global Business Review, 9 (2), 2008, 173–188.
[3] A.E. Nielsen and C. Thomson, "Corporate social responsibility communication in small and medium-sized enterprises", International Journal of Corporate Communication, 14 (2), 2009, 176-189.
[4] Kapoor and Sandhu , "Does it pay to be socially responsible? an empirical examination of impact of corporate social responsibility on financial performance", Global Business Review, 11 (2), 2010, 185–208.
[5] R. Kiran and A. Sharma, "Corporate social responsibility and management education: changing perception and perspectives", Global Journal of Management and Business Research, 11(6), 2011, 56-67.

Abstract: International business has assumed complex dimensions. Exports have assumed a paramount importance in the development process of the economy. This paper gives an insight into the performance of India's exports in terms of changes in world demand and market distribution. The study analysis these components by dividng the time period into three phases namely 1990-91 to 1999-00, 2000-01 to 2007-08 and for the overall period of 1990-91 to 2007-08. In order to know the actual performance..........

Keywords- Concentration Index, Destinationwise, Export Diversification, Export Performance, Gini coefficient of concentration, Growth Rate.

[1] S. M. Azharuddin and R. N. Paramanik, Revisiting Growth-Export Nexus of Indian Economy, Asian Journal of Research in Social Sciences and Humanities, 4(4), April 2014, 61-73.
[2] J.N. Bhagwati, and T.N. Srinivasan, Foreign Trade Regimes and Economic Development in India (National Bureau of Economic Research: New York, 1975).
[3] T.P. Bhat, and M. Paul, Measurement of Import Intensity of Exports in India, The Journal of income and wealth, 31(1), January-June 2009, 81-92.
[4] B. Goldar, Determinants of Import Intensity of India's Manufactured Exports under the New Policy Regime, Indian Economic Review, 48(1), 2013, 221-237.
[5] L. Konya and J. P. Singh, Are Indian Exports and Imports Cointegrated? Applied Econometrics and International Development, 8(2), 2008, 177-186.

Abstract: The ultimate purpose behind the P4P concept is to establish a direct relation between an employee's job performance and the payment he/she will be receiving for that. As we all know that "As you sow so shall you reap" is the main crux for the pay for performance. Many organizations also give the extra perks and facilities for the extra work done like extra vacation etc. In today's scenario the cost of incentive we are paying and the higher performance results they are giving are in the same side but if we go on the downside...............

Keywords: incentive, performance, monetary reward.

[1] H. Y. Chiang and F. Ohtake, "Performance-pay and the gender wage gap in Japan", 34, 2014, 71-88.
[2] T. Eriksson, A. Poulsen and M. C. Villeval, "Feedback and Incentives Experimental Evidence", Labour economics, 16, 2009, 679-688.
[3] S. Chahine and M. Goergen, "Top management ties with board members: How they affect Pay–performance sensitivity and IPO performance", Journal of Corporate Finance, 27, 2014, 99-115.
[4] H. Brinka, J. Oehmichen, M. S. Rapp and M. Wolff, "Pay-for-performance – Does one size fit all? A multi-country study of Europe and the United States", International Business Review, 2014.
[5] L. Bulan, P. Sanyal and Z. Yan, "A few bad apples: An analysis of CEO performance pay and firm productivity", 62, 2010, 273-306.

Abstract: Amongst the emerging Asian Economies, India is a nation with 70 % of population living in rural areas which casts pressure on Government to focus more on development of Rural India. ICT acts as a provider of major opportunities to rural livelihoods and contributes towards poverty reduction. Productivity of rural areas can be enhanced by usage of ICT............

Keywords: digital divide, digital India, e-governance, ICT, rural development.

[1] Government of India , India in Figures 2015, (Ministry of Statistics and Program Implementation, New Delhi: Central Statistics Office, 2015)
[2] R. Chambers, Rural Development - Putting The Last First. (Essex, England: Longmans Scientific and Technical Publishers; New York: John Wiley, 1983)
[3] K. Singh, Rural Development: Principles, Policies and Management (2nd), (New-Delhi, India: Sage Publications, 1999).
[4] A. Shah, S. Bajpai and N. Jain, INDIA@digital.Bharat, (Boston Consulting Group, 2015).
[5] S.Kumar , "E-Governance in India", Imperial Journal of Interdisciplinary Research, 2(2), 2016, 482-491.

Abstract: Productivity of any organisation or Decision making unit (DMU) has always been the topic of acute interest for their managers. Over years measurement of productivity has been a major concern of researchers in India and abroad. Several techniques have been developed and applied in various sectors to see their effectiveness. Popular among these are Regression, input-output analysis...

Keywords- bank productivity, data envelopment analysis, malmquist productivity index, total factor productivity.

[1] A. Arjomandi, A. Valadkhani and C. Harvie, "Analysing Productivity Changes Using the Bootstrapped Malmquist Approach: The Case of the Iranian Banking Industry", Australasian Accounting Business & Finance Journal, 5(3), 2011.
[2] M. Asmild, J.C. Paradi, V. Aggarwal and C. Schaffnit, "Combining DEA Window Analysis with the Malmquist Index Approach in a Study of the Canadian Banking Industry",Journal of Productivity Analysis, 21, 2004, 67-89.
[3] M. Alirezaee and M. Tanha, "Extending the Malmquist index to consider the balance factor of decision making units in a productivity analysis", IMA Journal of Management Mathematics, 2015.
[4] G. Bi , J. Ding and Y. Luo, "A new Malmquist productivity index based on semi-discretionary variables with an application to commercial banks of China", International Journal of Information Technology & Decision Making, 10(4), 2011, 713–730.
[5] D.W. Caves, L.R. Christensen, and W E Diewert, "The economic theory of index numbers and the measurement of input, output, and productivity", Econometrica, 50(6), 1982, 1393-1414.

Abstract: Road traffic accidents (RTA) are increasing in an alarming ways. Globally nearly 1.2 million people killed in RTA during the year 2002. Developing and under-developed countries accounted for 80% of these deaths. The first hand dealers of buses should be well aware of first line treatment so that the morbidity and mortality can be reduced. A non-experimental exploratory research approach was used for the present study.........

Keywords: Awareness, Drivers, Conductors, First Aid Kit

[1] World Health Organization India Country Office collaborative Programme: Road Traffic Injury Prevention in India. India: Government of India; 2004-05

[2] Fitzgerald M, Dewan Y, O'Reilly G, Mathew J, McKenna C. India and the management of road crashes: Towards a national trauma system. Indian J Surg 2006; 68: 226-32

[3] Nayak P, Udit BD, Kumar N. An autopsy study of thoraco-abdominal trauma in road traffic accident cases. Journal of Karnataka Association of Medicolegal Sciences 2001; 10(1) : 18-22

[4] Jain A, Menezes RG, Kanchan T, Gagan S, Jain R. Two wheeler accidents on Indian roads--a study from Mangalore India. J Forensic Leg Med 2009 Apr; 16(3): 130-3

[5]Banerjee KK, Agarwal BB, Kohli A, Aggarwal NK. Study of head injury victims in fatal road traffic accidents in Delhi. Indian J Med Sci 1998 Sep; 52(9): 395-8.

Abstract: Indian markets have been very popular in fashion and especiallywhen it comes to Delhi. It is not only a metropolitan city but a fashion hub too. Delhi is the state where international designers approach for organising their fashion shows and introduce international brands. They design as per the Indian preference.India is a country of the mix of the different culture and each consumer has its own choice and preference.The youth in every segment prefer buying fashion apparels......

Key Words: Branded, buying behaviour, casual wear, ethnic.

[1] C. D'Souza and A.J. Gilmore, "Male eco-fashion: a market reality", International Journal of Consumer Studies, 39(1), 2015, 35–42.
[2] K. B. Gurunathan and M. Krishnakumar, "Factors influencing apparel buying behavior in India: A measurement model, 2(3), 2013, 218-224.

[3] A. Chakrapani, "Consumer behavior and preference of Indian consumers towards fashion apparel purchase", 4(8), 2014, 1-15.

[4] F. R. Kardes, Consumer behavior, (Pearson Education International, 2002), 325.

[5] J. Paul and J. Rana, "Consumer behavior and purchase intention for organic food" , Journal of Consumer Marketing, 29(6), 2012, 412 – 422.

Abstract: The case study poseses a strategic question that in the emerging internet based service provision industry, whether it is a better strategy to develop a unique positioning on the basis of single key service or it's better for an organization to offer multiple services, thereby reducing risk, increasing traction and thus increasing its valuation..........

Key Words: Cloud computing, mobile agent, load balancing.

[1] Alawadhi, N., "India's internet user base 354 million, registers 17% growth in first 6 months of 2015: IAMAI report", Retrieved from http://articles.economictimes.indiatimes.com/2015-09-03/news/66178659_1_user-base-iamai-internet-and-mobile-association, Sep 3, 2015.
[2] Subbu,R.,"Paytm crosses 100 million Wallet userbase", The Hindu, Retrieved from http://www.thehindu.com/business/Economy/paytm-crosses-100-million-wallet-userbase/article7531373.ece, August 13, 2015
[3] De Waal-Montgomery, M., Alibaba inks strategic investment in Paytm; deal could be worth $680M at $4B valuation, Retrieved from http://venturebeat.com/2015/09/29/alibaba-inks-strategic-investment-in-paytm-deal-could-be-worth-680m-at-4b-valuation/, September 29, 2015.

Abstract: Controlling over the Expenditure is the most important objective of any budget. The Budget which focuses only on revenue generation and not on expenditure controlling cannot perform up to the expectation of the society. The efficiency of controlling in expenditure can be analyse by comparing the Budgets and Actuals after the actual are realised. The present study also aims to find out the efficiency of Haryana Budget in relation to controlling the expenditures.........

Key Words: Budgeted & Actual Expenditure, Plan & Non plan Expenditure, Revenue & Capital Expenditure.

[1] Budget Speech, Capt. Abhimany, Finance Minister, Haryana http://web1.hry.nic.in/budget/Glance/FMSpeechenglish.pdf
[2] Woska William J.(Jan.-Feb .1998), Pay for Time Not Worked: A Public- Sector Budget Dilemma, Public Administration Review, Vol. 48, No. 1, pp. 551-556 http://www.jstor.org/stable/975518
[3] Haveman Robert (1994), Should Generational Accounts Replace Public Budget and Deficits?, The Journal of Economic Perspectives, Vol. 8, No. 1, pp. 95-111, http://www.jstor.org/stable/2138153
[4] Joseph K.P.(Jan 1996), Why Government Spending is out of Control, Economic and Political Weekly, Vol. 31, No. 4, pp. 192-194, http://www.jstor.org/stable/4403705
[5] Carter Rebecca (March 2008), Putting Aid on Budget, A Study for the Collaborative Africa Budget Reform Initiative (CABRI) and the Strategic Partnership with Africa (SPA), Mokoro Ltd., pp 2-42.

Abstract: This article seeks to understand the impact of demographics of unorganized retailers on their perception regarding challenges of organized retailers.The study is descriptive cum analytical in nature. The research was carried on two cities (Karnal and Kurukshetra) of Haryana state. Primary data was collected from 100 small retailers through a questionnaire......

Key Words: Challenges, retailing, unorganized retailing

[1] Corporate Catalyst India, "A Brief Report on Retail in India" (2015).
[2] S. Poornima and B. Deepha, "Impact of Global Financial Crisis on the Growth of Organized RetailDevelopment in India", International Journal of Science and Research, 3 (9), 2014, 1896-1899.
[3] BCG Analysis, (Retail Association of India, 2015).
[4] www.thehindubusinessline.com/article, 2014.
[5] Indian retail report, 2013.

Abstract: This research is done to study the relation between motivation and job satisfaction and to study the impact of motivation on the satisfaction level of teachers. In this research the student also study the satisfaction level of teachers. The need of this research is to study the satisfaction level of teachers as well as influence of motivational factors on the job satisfaction factors........

Key Words: Interpersonal relationships, job-satisfaction, motivation, productivity and recognition.

[1] J. S. Adams, "Towards understanding of Inequity", Journal of Abnormal and Social Psychology, 67, 1963, 422 – 436.
[2] E. E. Clark, "Job Satisfaction in Britain", British Journal of Industrial Relations, 34(2), 1996, 189-217.
[3] A. Clark, A. Osward, and P. Warr, "Is Job Satisfaction is U Shaped", Journal of Occupational and Organizational Psychology, 69, 1996, 57-81.
[4] S. Bose and M. Agarwal, "Work Environment and Perceived Fulfillment of Psychological Contrast: A Study of Private and Public Sector Organisations", Indian Journal of Industrial Relations, 38(4), 2003, 460-479.