IOSR-JBM   ADMIFMS International Management Research Conference 2018

Abstract: "When the going gets tough, the tough go shopping." This expression utilized as a part of an article, (Cotton Incorporated's Lifestyle Monitor™, 2002) look into the group that depicts a part of numerous contemporary consumers' ways of life, that is, shopping to ease a negative state of mind. This type of shopping is alluded to as retail therapy or retail therapy. "Retail therapy" or "compensatory consumption" is frequently connected in the observation to brighten oneself up through the buy of self-treats and additionally lacking self. Retail therapy is for the most part driven by the negative dispositions...........

Keywords: Compensatory consumption, consumers, negative moods, retail therapy

[1] Alain d'Astous, University of Sherbrooke, Idriss Bensouda, University of Sherbrooke, Jean Guindon, University of Sherbrooke
[2] Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84(2), 191.
[3] Black, D. W. (1996). Compulsive buying: A review. Journal of Clinical Psychiatry.
[4] Bredahl, L. (2001). Determinants of consumer attitudes and purchase intentions with regard to genetically modified food–results of
a cross-national survey. Journal of consumer policy, 24(1), 23-61.
[5] Briney, A. L. (1990). An examination of the nature of a problematic consumer behavior: Compulsive purchasing as a learned
adaptive response, addiction, and personality disorder.

Abstract: E-governance is considered to be one of the instruments by which corruption free, transparent administration is promoted. The country can achieve the objectives of India Vision 2032 provided corruption is arrested. E–Governance expectations include a system of online and anywhere any time service delivery. It should be faster, easier, simpler than the traditional system and facilitate problem solving with ease using electronic systems..........

[1] Effectiveness of Service Delivery through E-Governance in Karnataka – Project report submitted to ICSSR, New Delhi by Dr. H.
Rajeshwari
[2] Efficiency and transparency of E-Governance in India: A case study of Karnataka- an article by Dr H. M Rajashekar
[3] E governance – V.M. Rao ABD Publications Jaipur, Rajastan
[4] The official website of Government of Karnataka
[5] e Governance and Developing Countries- Introduction and Examples – A Research Report By Michiel Backus, International
Institution For Communication And Development, UK, 2007

Abstract: In these competitive world, productivity of the employees is crucial factor for the success of an organization. Stress is inevitable part of our life due to workload, challenges, responsibilities & complexity. Right from birth till death, an individual faces various stressful situations. Stress has become an issue of great concern & worry as it can have damaging physiological & psychological effect on people working in organization/ institutes. An attempt has been made through this research paper to know the reason of stress among lecturer & the ways/ techniques to cope with stress generated at work place & its impact on them. The study also focuses on employees behavior and attitudes towards productivity which gets affected due to stress in organization. The research method used is purely on secondary data analysis by referring various research papers & journals of this nature, findings & suggestions are made based on grounded theory approach.

Keywords: Stress, lecturer, causes & techniques, impact.

[1] https://www.google.co.in/search?ei=hwHWr3PE8bWvATK74jgBw&
q=positive+and+negative+stress&oq=positive+and+negative+stress&gs_l=psyab.
3..0l4j0i22i30k1l6.1327680.1337713.0.1338186.55.34.1.0.0.0.872.5209.2-7j1j2j1j2.13.0....0...1.1.64.psyab..
42.13.4686...0i131k1j0i67k1j0i10k1.0.MfEO3kwo2A0
[2] http://www.stressmanagement.com.au/take-it-easy-an-introduction-to-stress.html
[3] http://www.davidpublisher.org/Public/uploads/Contribute/55470a9924e1e.pdf
[4] https://www.webmd.com/balance/guide/causes-of-stress#1
[5] https://bankofinfo.com/impact-of-stress-on-employee-productivity/

Abstract: A portfolio can be defined as a basket or collection of similar or different class of assets with the objective of maximizing returns and minimizing risk. Harry Markowitz's Modern Portfolio theory lays strong emphasis on portfolio diversification which enables the investor to spread the risks throughout the assets in the portfolio. This does not happen intuitively; rather it requires extensive and exhaustive research. The decision on investments is arrived through the process of portfolio optimization. This research aims to create an optimal portfolio comprising of four ETFs (Exchange Traded Funds) listed on BSE. The data collected for the research is secondary data of monthly prices of ETFs...........

Keywords: Risk and Return; Portfolio Optimization; Mean – Variance; Asset Allocation

[1]. Bozkaya, M. (2013, December). Comparison of Value At Risk Models and Forecasting Realized Volatility by Using Intraday Data-
An Empirical Study on American Stock Exchanges. Neoma Business School Master of Science in Finance .
[2]. Du Plessis, A., & Ward, M. (2009). A Note on Applying the Markowitz Portfolio Selection Model As A Passive Investment
Strategy on the JSE. Investment Analysts Journal - No.69.
[3]. Nithya, J. (February 2014). Optimal Portfolio Construction with Markowitz Model Among Large CAP's in India. Journal of Finance Vol.2, No 2 ISSN 2348-0963.
[4]. Vilija, Egle, & Ras. (2012). Portfolio Size and Diversification Effect in Lithuanian Stock Exchange Market. Engineering Economics, 23(4).

Abstract: This paper aims to analyze the impact of credit risk on profitability of select Scheduled Commercial Banks in India.The population was divided into two clusters of scheduled commercial banks comprising of nationalized banks and private sector banks. The researchers have used a two-stage cluster sampling method for the selection of the sample.Five banks each, from both the clusters have been selected for the study. Thus, the total sample size is 10. The five public sector banks and five private sector banks are selected for study. The annual report in the duration from 2009- 10 to 2015-16 of each bank are used in the analysis of the data. Therefore, there are total 70 observations (10 banks* 7 years) used in the quantitative analysis..........

Keywords: Credit risk; Scheduled Commercial Banks; Profitability; Non-performing Assets; ROE; ROI

[1] Annual reports of SBI, PNB, BOB, UBI, CBI, ICICI, HDFC, AXIS, Kotak Mahindra Bank and Yes Bank for 7 years from 2009-10
to 2015-16.
[2] Bank Financial Management: a book by Indian Institute of Banking and Finance, Macmillan Publishers, Jan 2010, ISBN-10 no.
0230330460.
[3] Barakat, A. (2009, July-Dec). Banks Basel II requirements regarding Internal Control, Field Study on Jordan Banks. Delhi Business
Review, 10 (X No. 2).
[4] Bhattacharya Hrishikesh, Banking Strategy, Credit Appraisal and Lending Decisions, second edition, oxford publication.
[5] Felix, A. a. (2008). Bank Performance and Credit Risk Management. University of Skovde. Sweden: University of Skovde

Abstract: The Indian market has changed drastically in the past decade. A decade ago, the rural and inclusive market was more unstructured and was not a prioritized target location for corporates. The cooperative companies are applying several models and strategies to be winner in the Indian market in recent years, inclusive markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. This paper discusses the present scenario of inclusive value chains and marketing, especially rural produce, and its importance, current trends, and highlights certain problems. Further it highlights the improvements that make the inclusive marketing system most effective based on secondary data, data have been grabbed out by various published report from different Indian farmers cooperative players.............

Keyword: Inclusive value chain, Inclusive marketing, Smallholders producers

[1] Acharya S.S and N.L Agarwal (2008) Agricultural Marketing in India, Oxford and IBH Publications, New Delhi.
[2] Agropyme, (2006) Making and limited entrepreneurial focus.
[3] Baviskar, B.S. (1988) "Dairy Cooperatives and Rural development in Gujarat," in Who Shares? Cooperatives and Rural
Development, Eds. D.W. Attwood and B.S. Baviskar, 346-361, Oxford University Press, New Delhi
[4] B.B.Mohanty (2012):- Durkheim Hypothesis: Social Cause of farmers suicide in Maharashtra.
[5] Brouwer F. (Ed.) Sustaining Agriculture and the Rural Environment, Edward Elgar, Cheltenham UK.

Abstract: In today's world, we have seen that there is a high rate of increase of MNCs in India and other countries. This has lead to deputation of expatriates from the parent organization to set up the organization philosophy, strategies in subsidiary organizations. This research paper would like to study the role of expatriate in developing the subsidiary organization by implementing parent organization culture and also how he manage subsidiary organization business operations through it leadership role. How Expatriate work on employees' motivation and transmitting organization strategies to the employees for making the organization successful in competitive environment. Keywords: Expatriate, Multinational Organizations, Organization Culture, Leadership roles. Research Methodology is based on secondary literatures review.

[1] https://gradestack.com/CBSE-Class-10th-Course/Globalisation-and-the/What-is-Globalisation-/15080-3004-4150-study-wtw
[2] Journal of psychiatry – A study of the strategic initiatives and its effectiveness in retaining expatriates in the Indian context – Arthi
R. – Research Scholar.
[3] Migration of Expatriates in Indian Corporation – Mint – Newspaper – Anil Penna et al.
[4] Human Resource Management in Global Perspective – Prerna Sharma & Praveen Nagpal
[5] https://dictionary.cambridge.org/dictionary/english/expatriate
[6] ―Employees Motivation‖ Foreign Multinationals in India – Adapting to India Work culture and Management Practices – Dayanand
Arora

Abstract: The paper examined the tax elasticity and tax buoyancy of Center, State and Combine government during 1990-91 to 2015-16. The study has used log regression model with the help of E-views software to calculate the coefficient value. Even the study found that discriminatory changes and increase in GDP both have been proved tax productive. Even the study compares the value of tax elasticity and tax buoyancy for different period of time. The study revealed that compare to Centre government, the State Governments are more tax productive.

Keywords- Tax, Direct tax, Indirect tax JEL CLASSIFICATION: H21, H24, H25

[1] Acharya, H. (2013, May 20). The Measurement of Tax Elasticity in India: A Time Series Approach.
[2] Retrieved from http://mpra.ub.uni-muenchen.de/47090/.
[3] Bhalla, S. S. (2004). Tax rates, Tax compliance and Tax revenue: India, 1988-2004. Retrieved from www.oxusresearch.com.
[4] Dasgupta, A. (2005). Recent Individual Tax Refoms. Economic & Political Weekly, 1397-1405.
[5] Dudine, P., & Jalles, J. T. (2017). How Buoyant is the Tax System? New Evidence from a Large Heterogeneous Panel. IMF Working
Paper (pp. 1-33). International Monetary Fund

Abstract: In today's highly competitive environment, an Indian consumer acts as the biggest opportunity for the Indian Banking system. In the last few years we have seen that Indian banks have become more conscious about their brands, and have started to differentiate, safeguard and take care of their brands in the market. Branding in India is a tough Job as we have to work with the large number of customers emerging from the various sets of communities, cultures, life styles, etc. the research looks into the branding activities undergone by new generation banks/ new private banks in India. This research study conducted in Mumbai helps to determine the respondents' level of awareness of Brand of Banks, the impact of branding of banks on consumer perceptions, and also determines the importance of brand over other factors, which are taken into consideration by the consumers, before establishing a banking relationship.

Keywords:Brand, Emotional, Bank, Banking relationship, consumer perceptions, Brand loyalty, Customer Goodwill, Branding Strategies

[1] http://www.cmo.com/features/articles/2017/7/4/4-strategies-for-building-a-brand-gen-z-cant-resist.html#gs.MNKnapk
[2] https://www.huffingtonpost.com/amanda-slavin/brand-strategy-for-a-new-_b_6222646.html
[3] https://marketingwizdom.com/strategies/retention-strategies
[4] http://www.iracst.org/ijcbm/papers/vol4no12015/7vol4no1.pdf
[5] http://scindeks-clanci.ceon.rs/data/pdf/2334-735X/2015/2334-735X1504076V.pdf

Abstract: Sustainable development can best be achieved by allowing markets to work within an appropriate framework of cost efficient regulations and economic instruments. One of the major economic agents influencing overall industrial activity and economic growth is the financial institutions such as banking sector. In a globalised economy, the industries and firms are vulnerable to stringent environmental policies, severe law suits or consumer boycotts. Since banking sector is one of the major stake holders in the Industrial sector, it can find itself faced with credit risk and liability risks. Further, environmental impact might affect the quality of assets and also rate of return of banks in the long-run.............

[1] Biswas N., Sustainable Green Banking Approach: The Need of the Hour, Business Spectrum, 1(1), 32-38 (2011).
[2] Bouma J. J., Jeucken M. and Klinkers L., Sustainable Banking: The Greening of Finance, Greenleaf Publishing Limited, Sheffield,
UK, 31 (2001).
[3] Dash R. N., Sustainable Green Banking: The Story of Triodos Bank. CAB CALLING, 26-29, October-December (2008).
[4] www.equator-principles.com/index.php/about-ep/about-ep
[5] http://en.wikipedia.org/wiki/BankTrack

Abstract: entertain people. Origin of robots starts from the early 19th century.Robot is a machine which is specially programed and controlled by a computer. They are capable of carrying complex operations automatically either with an external control or with the command embedded inside them. Robots have replaced human in conducting repetitive and dangerous activities which humans are not able to do because of certain limitations. RPA (Robotic Process Automation) technology, sometimes called a software robot or bot, mimics a human worker.As the application of technology that allows employees to configure computer software or a robot to capture and interpret existing applications for processing a transaction, manipulating data, triggering.

[1] https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/
[2] https://www.rte.ie/eile/brainstorm/2017/1108/918551-will-a-robot-take-your-job/
[3] https://theconversation.com/are-robots-taking-over-the-worlds-finance-jobs-77561
[4] https://www.icas.com/ca-today-news/how-accountancy-and-finance-are-using-artificial-intelligence
[5] http://blogs.worldbank.org/category/tags/robots

Abstract: Marketing strategy in a nutshell maps an idea which forms the base of sustaining business keeping in mind the long-term benefits and competition in market. Marketing strategy is an idea which grows from the seed of value proposition enabling the company a step further over its competitors in terms of brand development and profit making. Its effects over the companies worldwide have been astonishing, especially over public-centric domains like automobiles, beverages etc. A soft drink giant, Coca Cola, is one such example which market aggressors since has been 1886. Coke as a brand in itself tries to substitute the entire soft drink markets. The main idea behind their marketing is they read people's mind........

Keywords: Marketing strategy, Coca Cola, Beverages, Brand

[1] Baker, Michael The Strategic Marketing Plan Audit 2008. p. 3
[2] http://www.coca-colacompany.com/
[3] https://www.coca-colaindia.com/about-us/christina-ruggiero
[4] https://www.marketing91.com/marketing-strategy-of-coca-cola/
[5] https://www.forbes.com/sites/greatspeculations/2016/09/26/coca-colas-advertising-and-marketing-efforts-are-helping-it-to-stay-ontop/
[6] https://www.statista.com/

Abstract: Education is the backbone of every country. A country will not be able to survive in the competitive world, if its education system is not capable of contributing for its development. Indian education system is widely criticized in multi-dimensions for its failure to create required employability in its students according to the industry requirements and its inability to contribute to inclusive growth in the nation as a whole. This paper attempts to highlight the issues and provide some solutions to resolve them. The study uses secondary data from various available sources. The researcher presumes that the issues in the present education system that are daunting the growth of this country can be tackled effectively if constructive and committed actions are taken by the Government to resolve them.

Key Words: Education system, Government, Issues, Quality, Solution

[1] Appu Srva, 2017, Present Education System in India, http://www.groupdiscussionideas.in/present-education-system-in-india/, 28th
January.
[2] ASER, 2016, Annual Status of Education Report 2016, http://www.asercentre.org/p/289.html
[3] Bittersweet, 2017, The collapse of education is the collapse of the Nation, https://www.jamiiforums.com/threads/the-collapse-ofeducation-
is-the-collapse-of-the-nation.1231557/, April 7
[4] Classbase, 2016, Education System in India, http://www.classbase.com/countries/India/Education-System
[5] Indiatoday, 2017, Budget 2017: Education sector analysis, then and now, https://www.indiatoday.in/educationtoday/
news/story/budget-2017-education-958329-2017-02-01, February 1.