Abstract: Service quality a reflection of organizational performance isknown as ultimatemeasure of customers
satisfaction especially in the services sector which retainscustomers for life. The purpose of thisstudywas to
measurebanks service attitude by assessingemployees and customers perceptions of Pakistani banks. A
conveniencesampling technique wasused in which a spectrum of 200 customers and 100 employees of
sampledbanksparticipated in the survey. A five dimensional instrument SERVQUAL adaptedfrom relevant
studieswasused to measure service attitude of Pakistani bankswhichwasfoundreliableat 0.8213
Cronbach'salpha, Meanscores,alphas, and Independentsamples t-test wasused for significance, and variance
analysis. Results revealed thatsignificancedifference of opinion wasfoundbetween the perceptions of employees
and customers in all the dimensions of service qualitywhichdepictsserious initiatives are needed to develop
service quality attitude by the Pakistani banks in order to ultimatesurvival in the bankingsector of Pakistan
which is very dynamic and competitive.
Keywords: Banks, Customers Perceptions, Employees Perceptions, Service Attitude, Service Quality
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