Abstract: Many educational institutions all over the world are trying to create an image or reputation to attract students. Due to increased competition branding has become more relevant in promoting an institution's reputation. In India, as the state Karnataka is becoming an educational hub, there are an enormous number of institutes flourishing in this field, both government and private entities. In this endeavor the branding of educational institution helps in differentiating one institute from others. This research sheds light on branding initiatives by engineering colleges across Karnataka. Students are investing their precious time, while at the same time parents are investing their life savings to create a better future for their children. Therefore, selectingthe best college to secure a student's future becomes life-death decision to many.
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