Abstract: Behavioural finance has identified many causes of irrational behaviour by the investors in share market. These causes have been grouped as heuristics and biases. Herd behaviour is also one among such investment biases. There are many factors which affect herding among the share investors. From the review of literatures a list of such factors are prepared and opinions of the investors are taken with the help of a structured questionnaire. Based on the opinions an attempt has been made in the present study to identify those factors which contributes highly to the herd behaviour manifestation. Effect of age variation on herding in share market has also been analysed in the study.
Keywords: Behavioural Finance, Herd Behaviour, Share Market.
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