Abstract: The objective of this research study is to find out if performance and marketing strategy of firms vary with their ownership. This research is done in two phases. In the first phase, approximately 200 firms were chosen from among 8 major industries/categories in India. The first contextual factor chosen for determining significant differences in the pattern of business performance was ownership – i.e. a comparison between domestic firms and foreign owned firms. The primary parameters chosen for measuring performance was sales, profits, ROI etc. Statistical tools used were regression analysis, factor analysis, T-tests and decision tree analysis. The tests did not throw up any significant difference in performance between these two sets of firms – domestic and foreign owned............
Keywords: Performance, Indian Industry, Differences, Marketing Strategy, Foreign Owned firms, Domestic firms.
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