Abstract:The authors carried out an analysis of literature on gender stereotypes in communication processes
among the males and females in context of existing societal views held by different proponents. The article
specifically looks at how gender stereotypes are developed and manifested at the work place, social places,
media, and literature and in the home environment. Stereotypes can influence people's self-concept and world
view. Although stereotypes mainlyproject issues in a negative way, the paper gives an objective assessment of
the gender stereotypes in an attempt to unpack their multifaceted nature. From a communication's
perspective, stereotypes ought to be seen beyond the humour which manifests itself on the surface hence
misleading or misrepresenting how people relate or view other persons.
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