Abstract: Obesity has become one of the most prevalent topics of interest in the United States due to the increasing number of overweight and obese children and adults in the past few decades. According to the Center for Disease Control and Prevention (2015), these numbers have been on the rise (e.g., Alabama's obese population is at 33%), with some states reaching beyond 35% of the population in the obese category........
Key word: Mass media, children, adolescents, advertising, overweight, obesity, digital media
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