Abstract: This study examines perception and attitude towards the use of social media network among Benue state university undergraduates. The study employed an ex post facto research design to investigate how each variable influence social media network and their joint influence. A sample of 320 participants were randomly selected consisting of 189 (59.1%) male and 131(40.9%) female with ages ranging from 18-43 (Mean age=25) were. Three instruments namely: Perception Scale, Attitude Scale and Social Media Network Scale were used for data collation and the reliability Coefficient of the actual instrument in the study was arrived at Cronbach‟s alpha .78 for perception .76 for Attitude and .81 for Social Media Network Scale. Data collate were analyzed using multiple linear regression. Results revealed that perception independently predicted the use of social media network. Attitude did not independently.......
KEYWORD: Perception, attitude, social media network, university undergraduates
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