Abstract: The percentage of people with Colorectal Cancer (CRC) is on the increase, concurrently with an increase in the campaigns towards raising awareness of preventive medicine. Though the number of victims is still high, but with the continuous worldwide efforts to disseminate awareness, this number is expected to decline. This paper aims to assess the knowledge of a sample of Lebanese citizens of CRC, after going on a tour through a giant inflatable, walk-through colon model equipped with physical depictions of healthy tissue, polyps and CRC. A sample of 629 participants completed a simple structured questionnaire directed to assess their knowledge of colon cancer and the behavioral intentions of obtaining CRC screening, both before and after going on the Inflatable Colon (IC) tour.......
Keywords: Colorectal cancer, inflatable colon, awareness, preventive medicine, Lebanon
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