Abstract: The integration of Artificial Intelligence (AI) has transformed the hospitality industry, particularly in star-rated hotels, by enhancing operational efficiency, customer experience and overall business performance. This study examines the impact of AI adoption on the business performance of star hotels, focusing on key areas such as service automation, personalised customer service, revenue management and operational efficiency. The research explores opportunities.....
Keywords: Artificial Intelligence (AI), Star-rated hotels, Business performance, Service Quality, Personalised customer service, Revenue management, Operational efficiency
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