Abstract: Manufacturing firms facing pressure to adopt sustainable practices contribute significantly to environmental issues. Thus, Green packaging, driven by institutional pressures, can positively impact organizational performance by enhancing efficiency, market appeal, and sustainability, leading to long-term profitability and growth. However, the impact of institutional pressures on the relationship between green packaging and organizational performance may be limited or context-dependent. Therefore this study focused on the moderating role of Institutional pressures on the relationship between green packaging and performance of cement manufacturing firms.......
Keywords: Green packaging, institutional pressure, and performance cement manufacturing
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